Chirp, chirp. Or tweet, tweet, rather. If you aren’t tweeting, you aren’t maximizing your full branding and marketing potential. It’s all about engaging on Twitter with well curated content, communicating with your followers, and avoiding common Twitter mistakes.
Tweets are maxed out at 140 characters for a reason. Content should be both clear and concise, and relative and resonant. It’s important for me, as a business owner, to find the right voice. Since at this time, I will be the primary “tweeter”, I need to establish myself as a person with personality, a real, knowledgeable and trustworthy person with whom my followers can engage. For customers who regularly shop in the store, this lends to a greater relationship built both in person and online. It creates credibility and authenticity. For now, I gravitate towards Twitter over a blog. There is a lot of pressure on a blog to be a certain person or personality, particularly when representing a clothing store (which hopes to be a lifestyle brand). With Twitter, it is easier to show snippets of my personality in short 140 character posts.
A common subject we touch on is class is the importance of listening on social media. Twitter is the perfect venue to really listen to what your customers and followers are saying. Engaging with people early on is the best way to develop those relationships early. This is a mistake that I made early, spending too much time “lurking” on Twitter and not enough time chatting with the right people (influential people in the lingerie community, brands, magazines, wholesalers). I also think I could use more hashtags. However, is it best to use generic hashtags like #lingerie, #lace, etc? Or something more specific? #TampaShopping? #datenight? What hashtags are people searching for and what is the best way for me to tap into that – aside from just throwing the same hashtags on all of my posts?
Another important tip to note (that I frequently overlook) is adding photo and video to your tweets. 76% of the content shared by the most engaged brands on Twitter is photo and video. I often think of Twitter as just a short shot of information with an even shorter life span. However, now I realize that even a short post can benefit from additional imagery and such is more likely to receive a response or “click through”. Posting short pieces of information or teasers are the perfect compliment to a photo. However, does this all tie into the “Twitter Trap“? Are 140 character messages replacing real conversation and interaction? Would you rather receive customer service via tweet or via a phone call with a real human voice?
I think there is room for both, if one does not edge out the other. Do you think social media is eliminating not only in person social skills, but intimacy as well?
- Choosing the right Twitter hashtag (conricpr.wordpress.com)