Visually driven photo and video sharing platforms are quickly coming up in the social media network. Instagram, Pinterest, YouTube, and Vine are some of the fastest growing platforms.
I am active on Instagram and Pinterest through The Pink Petticoat, and for good reason. Connecting with customers through images of the items that I hope to sell them is the fastest way to get them into the store to make a purchase. Through the use of hashtagging, I create searchable images on Instagram that connect me with other users.
As an avid pinner, it is no surprise to me that Pinterest has over 48 million unique users, with the bulk being women between the ages of 25-54 (coincidentally, my target customer – win!). Posting images that link through to your website, Facebook page, or for me, The Nearby (a new app for boutique sales), can provide an opportunity to post and sell content, without the length text or post of other social sites or blogs.
I recently revamped my Pinterest page to include more than just images of lingerie and other in store items. Now I aim to create a stronger brand presence for my boutique with date night ideas, recipes, romantic locations – a bigger brand that lingerie fits into.
Since 43% of Pinterest users are using Pinterest to directly interact with brands (compared to 24% of Facebook users), it is an essential tool for The Pink Petticoat.
Though I have yet to venture into the world of video sharing, I see the benefits of establishing a presence on these sites now. YouTube is the #2 search engine in the world! Search engine! Consumers are using YouTube videos to research and “see” products, providing an opportunity to connect with customers who can’t make it in store. There is also a great opportunity with YouTube advertising. With over 4 billion hours of viewership each month, that is a lot of ads to be seen.
After doing some research, (not surprisingly) many of the brand I carry have a strong presence on YouTube. Many share runway videos of the lines, behind the scenes videos of photo shoots, and interviews with designers. While I am not sure I want to venture into producing videos of lingerie (this seems like a fine line between fun and icky), I do like the idea of sharing content on a YouTube channel. Sharing some runway previews of items are expecting for the season is a fun idea to capitalize on the YouTube audience, without busting out the video camera and tripod.
Vine is another great tool for posting short informational bits on Twitter. However, with the ability to post similar type videos on Instagram, and then share on Twitter, I am more inclined to use Instagram. With so many social media options, it is best for me to streamline through the most interactive for my business. However, that doesn’t discount the power of Vine. With 5 Vines tweeted every second, it certainly is holding it’s own.
What are some ideas for Pinterest boards that can help promote The Pink Petticoat brand outside of lingerie?
What types of videos would you be interested in seeing on The Pink Petticoat YouTube?
How important is it to monitor the comments on videos when they focus on lingerie? I am asking to be followed by the wrong type?
How can I reinforce my brand through video as sexy without being salacious?