Today, January 27, I created and posted a survey regarding lingerie-buying patterns. I used Survey Monkey to create a free, brief, ten question survey to track how often (and for whom) participants purchase lingerie. I also made some general inquiries about how often they show at The Pink Petticoat, and how they stay connected with The Pink Petticoat. I distributed the survey on my personal Facebook, The Pink Petticoat Facebook page, and to personal email contacts.
The survey will be open for one week, until Monday, February 3, at which point I will post and interpret my survey results in a separate blog entry.
My hope is to collect data that I will use on upcoming buying trips to effectively order styles, and quantities of merchandise. I also asked how important it is to participants to buy items that are American made. I have a large number of customers that specifically request American made merchandise. While I do carry several American made brands, I also carry a significant number of French, Italian, and other European made brands (it is lingerie, after all). My goal is to properly interpret how important American made lingerie is from a purchasing standpoint.
I specifically left the survey open to both men and women, as a large number of my customer are men. Also, this time of year, between Christmas and Valentine’s Day, is a realistic time to survey men on lingerie purchases, as they likely recently made such purchase (or are about to do so).
I am excited and interested to see the results from the survey! Stay tuned!
If you would like to participate, please visit the survey at:
Do you think my survey would have been more accurate if I only included women?
Do you think my survey would have been more accurate to only include previous customers?